Moles Hurt After Sunburn

concept of "Ideal Client" in practice

concept "Ideal Client" works well not just for writing advertisements in the form of letters, but also for writing relevant parties sites.

The theme of writing these pages will still come back in large entries on this blog. For now, just briefly mention that very many Web pages have a problem with a clear definition of whom it is addressed. The texts of such sites or poorly identify psyche, personality and style of a potential customer, or not at all are written so that it is difficult to understand to whom they are addressed.

recently been consulted on the contents of a Web site targeted at people interested in organizing rock concerts.

One part of the site encourages everyone to order a live performance (we can choose between two niche for now, but the ambitious young performers): you can ask them to play in your home garden, the company party, etc.

second part relates to sound systems - the offer is addressed to individuals and companies responsible for the organization of performances and concerts in audio systems, their proper sound system and ensure proper acoustics.

Some site pages are written directly ("YOU") and even in the style of the youth and others in a formal style ("Dear"), definitely a business.

After talking with a customer, it turned out that the author:

(1) did not think it really over who will read it - young rocker, audiophile, businessman, etc. Do not explicitly specify the target group;
(2) as a consequence, he wrote that, "as he thinks" that it will be fine. And so, in principle, various different people were writing pages, they have done in quite a different style;
(3) no one thought about the ideal representative characterization of the target group - someone to whom you can refer to the contents of the site, and 90% of readers are potential customers received by it naturally, as something that goes to them and persuades

Worse, it turned out after a long conversation that really honor amplify on the hit shows is another category of customers, as part of the advertises concerts!

are just some of the problems that have been identified for this "pampered" visibly and actively Positioning the site!

What FOR U.S. result from the proposals?

1. Even the best technically written page - the perfectly tailored graphics, optimally configured and actively positioned, it may be ineffective marketing - will not "sell"!
2. too much focus is usually on the side technical support Web site, we neglect it, as the text on it (and choice of graphics) affects its performance in the mind of the customer. Here is the solution of many problems and response to the question: "Why is my website is so inefficient?"
3. To Your website hit the needs of your customers, must first understand their and befriend them to arouse interest in writing is THEIR own everyday language and style;
4. Any style that is not was, do not mix it with others! Use a clear principle: a page - a target group . Writing to someone else in another case, write a rather different side, at a different address, even simple. It usually works better than throwing everything into one bag.

What can you do to quickly and reliably improve the "soft" page on their website?

• Read this blog regularly!
• Sign up for a course - closest in December!
• Contact me for individual consultations or workshops in the company.
  

cordially invited, and the topic of writing web pages have not yet come back again!

Free Power Points Wedding Subjunctive In Spanish

How does the law of friendship in the persuasive writing?

In order not to alienate customers, but rather interested in it, and that with the ethics of persuasion, we write letters to him instead of ads - this is one of the biggest secrets of written persuasion.

To do well, however, you must first know the recipient ( Who is Your Ideal Client? ) and then we make friends with him.

Usually the more we trust someone, the more that someone like (skipping the event, other factors necessary to build trust.)

"Finding a dealer you like and suitable price. Caring only about those two things simultaneously, slaughtered interest " - this is, a short and emphatic lesson in sales gives us Joe Girard, one of the best car dealers of all time according to the Book of Guinness.

So, to write really perswazyjnie, you must be friends with his client. Remember

Persuasion Law # 3?

Law Friendship!

I wrote about him a year ago to return to it now and use in written persuasion.

When you perceive as someone's request motivated with good intentions, which is in your best and interest resulting from sincere sympathy to you, it is much more likely to meet.

is very difficult to refuse a friend.

man is willing to do more for someone who loves, gives confidence and in whose eyes, trying to do well to make a good impression.

Affairs, therefore, you were seen as friendly towards a person, that understands and competent.

PS. (Post Scriptum vel. Powerful Statement ):

recently blessed with trust service announcements free OLX (www.olx.pl) .
Lots of ads for looking, plenty of opportunity for those who want to reach customers.
And this beautifully written and clear Web page (for writing good web pages will still speak in this place) and a funny ad campaign - see the sample movie
placed at the bottom of my blog:
to whom you want,

write letters!

But how?

First of all, specify the recipient of his letter. Ask yourself the question:

Who Is Your Ideal Customer?

not a random group of people, not defined, using even the most sophisticated marketing research, "target", only your specific, ideal customer?

propose the following definition:

ideal client is someone who is a typical representative of a group of your customers. Embodies their social status, education, and their needs, desires and dreams.

Think about your potential customers do not like about the group, but how about one specific person of flesh and blood, which reflects all the key features of this group.

Answer the following questions:

Who are you writing your letter? Who exactly is this person?

Man? Female? How old is she?

Where live?

Ile earn?
has his own family, children?
entrepreneur, the owner of a construction company or website?
employee of a large international corporation or a full-time person in a small, family business?
President, Chief Operating Officer, Sales, Head of Marketing and Promotion?
Housewife? Plumber? The driver?
What is education? What can it do?
enterprising person is, or rather less resourceful?
involves more on themselves or on others?
seeks to achieve the objectives, or rather focuses on the avoidance of problems?
He likes the status-quo if she likes the changes?
person is conservative or liberal?
What to dress?
How do you spend free time, where he goes on vacation?
What seems money, and that shops and goods passes a wide berth?
• These and many other questions you can ask yourself, would like best to identify your ideal customer.
• course, the questions you ask is easy, not difficult to answer honestly. Some argue that to do this, you need to "get in the shoes" of his client.

I think it's far too little. Instead, enter in your shoes, you must make an effort to "enter into his or her head," to think as he or she, feeling thoroughly in his or her situation.

I know it is not easy. Requires mental effort and change ingrained habits.

True Master of Persuasion, not just written, is one who can empathize with the situation of another person who can understand the customer and think and feel like it!

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