In order not to alienate customers, but rather interested in it, and that with the ethics of persuasion, we write letters to him instead of ads - this is one of the biggest secrets of written persuasion.
To do well, however, you must first know the recipient ( Who is Your Ideal Client? ) and then we make friends with him.
Usually the more we trust someone, the more that someone like (skipping the event, other factors necessary to build trust.)
"Finding a dealer you like and suitable price. Caring only about those two things simultaneously, slaughtered interest " - this is, a short and emphatic lesson in sales gives us Joe Girard, one of the best car dealers of all time according to the Book of Guinness.
So, to write really perswazyjnie, you must be friends with his client. Remember
Persuasion Law # 3?
Law Friendship!
I wrote about him a year ago to return to it now and use in written persuasion.
When you perceive as someone's request motivated with good intentions, which is in your best and interest resulting from sincere sympathy to you, it is much more likely to meet.
is very difficult to refuse a friend.
man is willing to do more for someone who loves, gives confidence and in whose eyes, trying to do well to make a good impression.
Affairs, therefore, you were seen as friendly towards a person, that understands and competent.
PS. (Post Scriptum vel. Powerful Statement ):
recently blessed with trust service announcements free OLX (www.olx.pl) .
Lots of ads for looking, plenty of opportunity for those who want to reach customers.
And this beautifully written and clear Web page (for writing good web pages will still speak in this place) and a funny ad campaign - see the sample movie
placed at the bottom of my blog:
to whom you want,
write letters!
But how? 
propose the following definition:
ideal client is someone who is a typical representative of a group of your customers. Embodies their social status, education, and their needs, desires and dreams.
Answer the following questions:
Who are you writing your letter? Who exactly is this person?
Man? Female? How old is she?
- Ile earn?
- has his own family, children?
- entrepreneur, the owner of a construction company or website?
- employee of a large international corporation or a full-time person in a small, family business?
- President, Chief Operating Officer, Sales, Head of Marketing and Promotion?
- Housewife? Plumber? The driver?
- What is education? What can it do?
- enterprising person is, or rather less resourceful?
- involves more on themselves or on others?
- seeks to achieve the objectives, or rather focuses on the avoidance of problems?
- He likes the status-quo if she likes the changes?
- person is conservative or liberal?
- What to dress?
- How do you spend free time, where he goes on vacation?
- What seems money, and that shops and goods passes a wide berth?
- These and many other questions you can ask yourself, would like best to identify your ideal customer.
- course, the questions you ask is easy, not difficult to answer honestly. Some argue that to do this, you need to "get in the shoes" of his client.
True Master of Persuasion, not just written, is one who can empathize with the situation of another person who can understand the customer and think and feel like it!
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