Moles Hurt After Sunburn

concept of "Ideal Client" in practice

concept "Ideal Client" works well not just for writing advertisements in the form of letters, but also for writing relevant parties sites.

The theme of writing these pages will still come back in large entries on this blog. For now, just briefly mention that very many Web pages have a problem with a clear definition of whom it is addressed. The texts of such sites or poorly identify psyche, personality and style of a potential customer, or not at all are written so that it is difficult to understand to whom they are addressed.

recently been consulted on the contents of a Web site targeted at people interested in organizing rock concerts.

One part of the site encourages everyone to order a live performance (we can choose between two niche for now, but the ambitious young performers): you can ask them to play in your home garden, the company party, etc.

second part relates to sound systems - the offer is addressed to individuals and companies responsible for the organization of performances and concerts in audio systems, their proper sound system and ensure proper acoustics.

Some site pages are written directly ("YOU") and even in the style of the youth and others in a formal style ("Dear"), definitely a business.

After talking with a customer, it turned out that the author:

(1) did not think it really over who will read it - young rocker, audiophile, businessman, etc. Do not explicitly specify the target group;
(2) as a consequence, he wrote that, "as he thinks" that it will be fine. And so, in principle, various different people were writing pages, they have done in quite a different style;
(3) no one thought about the ideal representative characterization of the target group - someone to whom you can refer to the contents of the site, and 90% of readers are potential customers received by it naturally, as something that goes to them and persuades

Worse, it turned out after a long conversation that really honor amplify on the hit shows is another category of customers, as part of the advertises concerts!

are just some of the problems that have been identified for this "pampered" visibly and actively Positioning the site!

What FOR U.S. result from the proposals?

1. Even the best technically written page - the perfectly tailored graphics, optimally configured and actively positioned, it may be ineffective marketing - will not "sell"!
2. too much focus is usually on the side technical support Web site, we neglect it, as the text on it (and choice of graphics) affects its performance in the mind of the customer. Here is the solution of many problems and response to the question: "Why is my website is so inefficient?"
3. To Your website hit the needs of your customers, must first understand their and befriend them to arouse interest in writing is THEIR own everyday language and style;
4. Any style that is not was, do not mix it with others! Use a clear principle: a page - a target group . Writing to someone else in another case, write a rather different side, at a different address, even simple. It usually works better than throwing everything into one bag.

What can you do to quickly and reliably improve the "soft" page on their website?

• Read this blog regularly!
• Sign up for a course - closest in December!
• Contact me for individual consultations or workshops in the company.
  

cordially invited, and the topic of writing web pages have not yet come back again!